| 000 | 00923cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 22349556 | ||
| 003 | MX-MeUAM | ||
| 005 | 20240918155212.0 | ||
| 008 | 220218t2020 nyua frb 001 0 eng d | ||
| 020 | _z9781138593930 (hbk) | ||
| 020 | _z9780367262099 (pbk) | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.129 _bP35 2020 |
|
| 100 | 1 |
_aPalmatier, Robert W., _eaut. |
|
| 245 | 1 | 0 |
_aMarketing channel strategy : _ban omni-channel approach / _cRobert W. Palmatier... [et al.] |
| 250 | _a9a ed. | ||
| 260 |
_aNew York : _bRoutledge , _c2020 |
||
| 300 |
_a373 p. : _bil. ; _c26 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 590 | _aCveAsig: 40382; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 4 | _aMarketing | |
| 650 | 4 | _aEstrategias de mercadeo | |
| 650 | 4 | _aComercio | |
| 700 | 1 |
_aPalmatier, Robert W. _eed. _926313 |
|
| 942 | _cLIBRO | ||
| 999 |
_c249783 _d249782 |
||