| 000 | 00867cam a22002778i 4500 | ||
|---|---|---|---|
| 001 | 21005601 | ||
| 003 | MX-MeUAM | ||
| 005 | 20240918155934.0 | ||
| 008 | 220222s2019 nyua fr 000 0 eng d | ||
| 020 | _a9781138352643 | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5826.5 _bK38 2019 |
|
| 100 | 1 |
_aKatz, Helen E. _eaut. |
|
| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
| 250 | _a6a ed. | ||
| 260 |
_aNew York, NY : _bRoutledge , _c2019 |
||
| 300 |
_a235 p. : _bil. ; _c23 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 590 | _aCveAsig: 40376; 40392; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 7 |
_aComercio _2lemb |
|
| 650 | 7 |
_aNegocios _2lemb |
|
| 650 | 4 | _aMarketing channels. | |
| 942 | _cLIBRO | ||
| 999 |
_c249806 _d249805 |
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