| 000 | 01125nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240918160805.0 | ||
| 008 | 231211s2008 nyua fr 001 0deng d | ||
| 020 | _a9780387725789 | ||
| 020 | _a9780387725796 (Ebook) | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.126 _bB53 2008 |
|
| 100 | 1 |
_931496 _aBlattberg, Robert C., _d1942- |
|
| 245 | 1 | 0 |
_aDatabase marketing : _banalyzing and managing customers / _cRobert C. Blattberg, Byung-Do Kim and Scott A. Neslin |
| 260 |
_aNew York, NY : _bSpringer, _c2008 |
||
| 300 |
_axxiv, 871 p. : _bil. ; _c24 cm. |
||
| 490 | 0 | _aInternational series in quantitative marketing | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 39130; | ||
| 590 | _aProgEdu: 15001; 17001; | ||
| 590 | _aAresCon: SALUD; | ||
| 650 | 0 | _aDatabase marketing. | |
| 650 | 0 | _2Profile consumption. | |
| 650 | 4 | _aMercadotecnia de bases de datos. | |
| 650 | 4 | _aConsumo de perfiles. | |
| 700 | 1 |
_931498 _aKim, Pyŏng-do, _d1958- _qKim, Byung-Do, 1958- _ecoaut. |
|
| 700 | 1 |
_931499 _aNeslin, Scott A., _d1952- _ecoaut. |
|
| 942 | _cLIBRO | ||
| 999 |
_c252657 _d252656 |
||