| 000 | 00812cam a2200253 i 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240919080338.0 | ||
| 008 | 230606s2022 njuaod fr 000 0 eng d | ||
| 020 | _a9781944659820 | ||
| 040 |
_aMX-MeUAM _bspa _dMX-MeUAM |
||
| 050 | 4 |
_aHF5415.13 _bW57 2022 |
|
| 100 | 1 | _aWirtz, Jochen, | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock |
| 260 |
_aHackensack, NJ : _bWorld Scientific, _c2022 |
||
| 300 |
_axvii, 665 p. : _bil., fots, gráficas ; _c28 cm. |
||
| 590 | _aCveAsig: 40374; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 0 | _aServices Marketing | |
| 650 | 4 | _aServicio de Mercadeo. | |
| 650 | 4 | _aTecnología, | |
| 700 | 1 |
_96569 _aLovelock, Christopher H. _ecoaut. |
|
| 942 | _cLIBRO | ||
| 999 |
_c254051 _d254050 |
||