000 | 00891nam a22002657a 4500 | ||
---|---|---|---|
003 | MX-MeUAM | ||
005 | 20240920091210.0 | ||
008 | 230608s2018 si a fr 001 0 eng d | ||
020 | _a9789811088179 | ||
020 | _a9789811088186 (ebook) | ||
040 |
_bspa _cMX-MeUAM |
||
050 | 4 |
_aHF5415.127 _bD65 2018 |
|
100 | 1 |
_929352 _aDolnicar, Sara |
|
245 | 1 | 0 |
_aMarket segmentation analysis : _bUnderstanding it, doing it, and making it useful / _cSara Dolnicar, Bettina Grün, Friedrich Leisch. |
260 |
_aSingapore : _bSpringer, _c2018. |
||
300 |
_axxi,324 p. : _bil. ; _c24 cm. |
||
490 | 0 | _aManagement for professionals | |
590 | _aCveAsig: 40260; 40372; | ||
590 | _aProgEdu: 28002; 28003; | ||
590 | _aAresCon: ADMINISTRATIVAS; | ||
650 | 7 |
_aComercio. _2lemb |
|
700 | 1 |
_929354 _aGrün, Bettina _ecoaut. |
|
700 | 1 |
_929355 _aLeisch, Friedrich _ecoaut. |
|
942 | _cLIBRO | ||
999 |
_c254738 _d254737 |