000 00891nam a22002657a 4500
003 MX-MeUAM
005 20240920091210.0
008 230608s2018 si a fr 001 0 eng d
020 _a9789811088179
020 _a9789811088186 (ebook)
040 _bspa
_cMX-MeUAM
050 4 _aHF5415.127
_bD65 2018
100 1 _929352
_aDolnicar, Sara
245 1 0 _aMarket segmentation analysis :
_bUnderstanding it, doing it, and making it useful /
_cSara Dolnicar, Bettina Grün, Friedrich Leisch.
260 _aSingapore :
_bSpringer,
_c2018.
300 _axxi,324 p. :
_bil. ;
_c24 cm.
490 0 _aManagement for professionals
590 _aCveAsig: 40260; 40372;
590 _aProgEdu: 28002; 28003;
590 _aAresCon: ADMINISTRATIVAS;
650 7 _aComercio.
_2lemb
700 1 _929354
_aGrün, Bettina
_ecoaut.
700 1 _929355
_aLeisch, Friedrich
_ecoaut.
942 _cLIBRO
999 _c254738
_d254737