| 000 | 00749nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920110314.0 | ||
| 008 | 240522s1991 us a f 000 0 eng d | ||
| 020 | _a9780029001011 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHD69.B7 _bA34 1991 |
|
| 100 | 1 |
_934387 _aAaker, David A. |
|
| 245 | 1 | 0 |
_aManaging brand equity : _bcapitalizing on the value of brand name / _cDavid A. Aaker |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bThe Free Press, _c1991 |
||
| 300 |
_axiii, 297 p. : _bil. ; _c23 cm. |
||
| 590 | _aCveAsig: 40393; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 4 | _aBrand name products. | |
| 650 | 4 | _aProductos de marca. | |
| 650 | 7 |
_2lemb _aMarketing. |
|
| 942 | _cLIBRO | ||
| 999 |
_c255007 _d255006 |
||