| 000 | 00829nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20251002115137.0 | ||
| 008 | 241129s2001 enk gr 001 0 eng d | ||
| 020 | _a0071373586 | ||
| 020 | _a9780071373586 | ||
| 040 |
_cMX-MeUAM _bspa |
||
| 050 | 4 |
_aHF5827.2 _bR54 2001 |
|
| 100 | 1 | _aRies, Al. | |
| 245 | 1 | 0 |
_aPositioning : _bthe battle for your mind / _cAl Ries, Jack Trout |
| 260 |
_aNew York ; _aLondon : _bMcGraw-Hill, _c2001. |
||
| 300 |
_aviii, 213 p. ; _c21 cm. |
||
| 500 | _aIncluye índice. | ||
| 541 | _cAGOTADO- LIBRERIA GANDHI. | ||
| 590 | _aCveAsig: 40368; 40375; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 0 | _aPositioning (Advertising) | |
| 650 | 7 |
_2lemb _aPosicionamiento (Publicidad). |
|
| 700 | 1 |
_aTrout, Jack. _ecoaut. |
|
| 942 | _cLIBRO | ||
| 999 |
_c255016 _d255015 |
||