| 000 | 01018nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920110935.0 | ||
| 008 | 240429s2019 nyu afr 000 0 eng d | ||
| 020 | _a9781138337275 | ||
| 020 | _a9780367786472 | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415 _bE84 2019 |
|
| 245 | 0 | 0 |
_aEthical branding and marketing : _bcases and lessons / _cedited, Hagai Gringarten and Raúl Fernández-Calienes |
| 250 | _a1a ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2019 |
||
| 300 |
_axiii, 195 p. ; _c23 cm. |
||
| 490 | 0 | _aRoutledge advances in management and business studies. | |
| 504 | _aIncluye referencias bibliográficas. | ||
| 590 | _aCveAsig: 40383; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 4 | _aMarketing. | |
| 650 | 4 | _aOrganizaciones sin fines de lucro: marketing | |
| 650 | 4 | _aInvestigación de mercados | |
| 700 | 1 |
_933993 _aGringarten, Hagai _eed. |
|
| 700 | 1 |
_934513 _aFernández-Calienes, Raúl _eed. |
|
| 942 | _cLIBRO | ||
| 999 |
_c255017 _d255016 |
||