| 000 | 00871nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920111657.0 | ||
| 008 | 240215s2017 xxkabo fr 001 0 eng d | ||
| 020 | _a9781847960870 | ||
| 020 | _a9781853756153 | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF6146.I58 _bY68 2017 |
|
| 100 | 1 |
_932479 _aYoung, Miles |
|
| 245 | 1 | 0 |
_aOgilvy on advertising in the digital age / _c[Miles Young ; Ogilvy & Mather] |
| 260 |
_aLondon, United Kingdom : _bGoodman Book, _c2017 |
||
| 300 |
_a288 p. : _bil. col., mapas, fots. ; _c26 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 590 | _aCveAsig: 40381; 40384; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 4 | _aPublicidad en Internet | |
| 650 | 4 | _aMarketing en Internet | |
| 710 | 2 |
_932480 _aOgilvy & Mather _eed. |
|
| 942 | _cLIBRO | ||
| 999 |
_c255031 _d255030 |
||