| 000 | 00804nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920115457.0 | ||
| 008 | 231218s2012 xxua fr 00| 0 eng d | ||
| 020 | _a9780749465155 | ||
| 040 |
_aMX-MeUAM _bspa |
||
| 050 | 4 |
_aHD69.B7 _bK36 2012 |
|
| 100 | 1 |
_931731 _aKapferer, Jean-Noël |
|
| 245 | 1 | 4 |
_aThe new strategic Brand Management : _badvanced Insights and strategic thinking / _cJean Noël Kapferer _p5th ed. |
| 260 |
_aEstados Unidos : _bKogan Page _c2012 |
||
| 300 |
_axviii, 492 p. : _c2012 |
||
| 500 | _aCubierta: New ideas and perspectives that have been absent our literature Philip Kotler. | ||
| 504 | _aIncluye referencias bibliográficas. | ||
| 590 | _aCveAsig: 40393; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 942 | _cLIBRO | ||
| 999 |
_c255052 _d255051 |
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