| 000 | 00761nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920121231.0 | ||
| 008 | 231218s2018 xxua fr 00| 0 eng d | ||
| 020 | _a9780749480967 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.1255 _bS55 2018 |
|
| 100 | 1 |
_931728 _aSmilansky, Shaz |
|
| 245 | 1 | 0 |
_aExperiential marketing : _ba practical guide to interactive brand experiences / _cShirra Smilansky |
| 250 | _a2nd ed. | ||
| 260 |
_aEstados Unidos : _bKogan Page _c2018 |
||
| 300 |
_ax, 304 p. : _bil., diagramas ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas. | ||
| 590 | _aCveAsig: 40391; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 4 | _vMarca (Mercadotecnia) | |
| 942 | _cLIBRO | ||
| 999 |
_c255057 _d255056 |
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