000 00833nam a22002537a 4500
003 MX-MeUAM
005 20240920121543.0
008 240418s2016 ca ap fr 00| 0 eng d
020 _a9780989646130
040 _bspa
_cMX-MeUAM
050 4 _aHF5415.13
_bG49 2016
100 1 _933675
_aGeyrhalter, Fabian
245 1 0 _aHow to launch a brand /
_cFabian Geyrhalter
260 _aLong Beach, CA. :
_bBrandtro,
_c2016
300 _a120 p. :
_bil., col. ;
_c22 cm.
500 _aCubierta: Your Step-by-Step Guide to Crafting a Brand : From Positioning to Naming And Brand Identity.
500 _aCubierta: The #1 Amazon Bestseller.
590 _aCveAsig: 40393;
590 _aProgEdu: 28002;
590 _aAresCon: ADMINISTRATIVAS;
650 4 _aMarca (Mercadotecnia)
650 4 _aEstrategia de marca.
942 _cLIBRO
999 _c255063
_d255062