| 000 | 00968nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920121916.0 | ||
| 008 | 240430s2021 nyu fr 001 0 eng d | ||
| 020 | _a9780367532970 | ||
| 020 | _a9780367532925 | ||
| 020 | _a9781003081326 | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.13 _bB76 2021 |
|
| 100 | 1 |
_934005 _aBrown, David M. |
|
| 245 | 1 | 0 |
_aInternal marketing : _btheories, perspectives, and stakeholders / _cDavid M. Brown |
| 250 | _a1a ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2021 |
||
| 300 |
_aviii, 137 p. ; _c24 cm. |
||
| 490 | 0 | _aRoutledge studies in marketing | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 40386; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 7 |
_aMercadeo _2lemb |
|
| 650 | 4 |
_aMarketing _xGestión. |
|
| 650 | 4 | _aMarketing para pequeñas empresas | |
| 650 | 4 | _aBranding (Marketing) | |
| 942 | _cLIBRO | ||
| 999 |
_c255066 _d255065 |
||