| 000 | 00974nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920122338.0 | ||
| 008 | 240521s2020 gw a fr 000 0 eng d | ||
| 020 | _a9783110641110 | ||
| 020 | _a9783110641332 (pdf) | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.5 _bA532 2020 |
|
| 100 | 1 |
_934376 _aAngrave, Jerry |
|
| 245 | 1 | 4 |
_aThe journey mapping playbook : _ba practical guide to preparing, facilitating and unlocking the value of customer journey mapping / _cJerry Angrave |
| 260 |
_aBerlín, Alemania ; _aBoston, Massachusetts : _bDe Gruyter, _c2020 |
||
| 300 |
_a155 p. : _bil. col. ; _c17 x 24 cm. |
||
| 590 | _aCveAsig: 40387; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 7 |
_aServicios al cliente _2lemb |
|
| 650 | 7 |
_aRelaciones con el cliente _2lemb |
|
| 650 | 7 |
_aSatisfacción del consumidor _2lemb |
|
| 650 | 4 | _aServicios al cliente: manuales, manuales, etc. | |
| 942 | _cLIBRO | ||
| 999 |
_c255073 _d255072 |
||