| 000 | 01103nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920122536.0 | ||
| 008 | 240418s2016 njua frb 001 0 eng d | ||
| 020 | _a9781119145875 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.127 _bS65 2016 |
|
| 100 | 1 |
_aSmith, Kerry, _d1963- |
|
| 245 | 1 | 0 |
_aExperiential marketing : _bsecrets, strategies, and success stories from the world's greatest brands / _cKerry Smith, Dan Hanover |
| 260 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _c2016 |
||
| 300 |
_aix, 214 p. : _bil. ; _c24 cm. |
||
| 490 | 0 | _aBusiness & Economics. | |
| 500 | _aPortada: Featuring case studies from event marketer magazine. | ||
| 500 | _aCubierta: Reshape your marketing mix with the ultimate engagement strategy. | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 40391; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 4 | _aMarketing objetivo. | |
| 700 | 1 |
_aHanover, Dan, _d1973- _ecoaut. |
|
| 942 | _cLIBRO | ||
| 999 |
_c255074 _d255073 |
||