| 000 | 00712nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240917155652.0 | ||
| 008 | 240809s2018 njua fr 001 0 eng d | ||
| 020 | _a9781119586494 (PBK) | ||
| 020 | _a9781119392125 (EVALC) | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.2 _bM23 2018 |
|
| 100 | 1 |
_931620 _aMcDaniel, Carl, Jr. |
|
| 245 | 1 | 0 |
_aMarketing research / _cCarl McDaniel, Jr., Roger Gates |
| 250 | _a11th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _c2018 |
||
| 300 |
_axvi, 596 p. ; _c26 cm. |
||
| 500 | _aIncluye índice. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 4 | _aInvestigación de mercados. | |
| 700 | 1 |
_aGates, Roger, _d1942- _ecoaut. _916749 |
|
| 942 | _cLIBRO | ||
| 999 |
_c255077 _d255076 |
||