| 000 | 01144nam a22003497a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920123300.0 | ||
| 008 | 240429s2019 enka frb 001 0 eng d | ||
| 020 | _a9781138293151 (hbk) | ||
| 020 | _a9781138293168 (pbk) | ||
| 020 | _a9781315232201 (ebk) | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415 _bB382 2019 |
|
| 100 | 1 | _aBatat, Wided, | |
| 245 | 1 | 0 |
_aExperiential marketing : _bconsumer behaviour, customer experience and the 7Es / _cWided Batat |
| 250 | _a1st ed. | ||
| 260 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2019 |
||
| 300 |
_axxiv, 277 p. : _bil. (algunas col.) ; _c24 cm. |
||
| 490 | 0 | _aBusiness & Management. | |
| 504 | _aIncluye referencias bibliográficas ([259]- 272) e índice. | ||
| 590 | _aCveAsig: 40391; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aRelationship marketing. | |
| 650 | 7 |
_2lemb _aComportamiento del consumidor. |
|
| 650 | 4 | _aRelación con los clientes. | |
| 650 | 4 | _aMarketing relacional. | |
| 942 | _cLIBRO | ||
| 999 |
_c255083 _d255082 |
||