| 000 | 00823nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920124224.0 | ||
| 008 | 240813s2020 maua fr 001 0 eng d | ||
| 020 | _a9781292314969 | ||
| 040 |
_cMX-MeUAM _bspa |
||
| 050 | 4 |
_aHD69.B7 _bK45 2020 |
|
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bPearson, _c2020 |
||
| 300 |
_a621 p. : _bcol. il. ; _c28 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 40393; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 4 |
_aProductos de marca _xAdministración. |
|
| 650 | 0 |
_aBrand name products _x Management. |
|
| 942 | _cLIBRO | ||
| 999 |
_c255102 _d255101 |
||