| 000 | 00987nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920125212.0 | ||
| 008 | 240523s2012 nyua fr 001 0 eng d | ||
| 020 | _a1440308187 | ||
| 020 | _a9781440308185 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aNC997 _bH37 2012 |
|
| 100 | 1 | _aHartwell, Margaret Pott. | |
| 245 | 1 | 0 |
_aArchetypes in branding : _ba toolkit for creatives and strategists / _cMargaret Pott Hartwell, Joshua C. Chen |
| 260 |
_aNew York, NY : _bHOW Books, _c2012 |
||
| 300 |
_a122 p., 30 h. plegs. : _bil. col. ; _c28 cm. |
||
| 500 | _aIncluye índice. | ||
| 590 | _aCveAsig: 40389; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 0 | _aCommercial art. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aArchetype (Psychology). | |
| 650 | 7 |
_2lemb _aArquetipo (Psicología). |
|
| 650 | 4 | _aArte comercial. | |
| 700 | 1 |
_aChen, Joshua C. _ecoaut. |
|
| 710 | 2 | _aChen Design Associates. | |
| 942 | _cLIBRO | ||
| 999 |
_c255119 _d255118 |
||