| 000 | 00896nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920131242.0 | ||
| 008 | 240529s2011 uk fr 000 0 eng d | ||
| 020 | _a9781613631010 | ||
| 020 | _a9781613631027 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.2 _bF33 2011 |
|
| 100 | 1 |
_934618 _aFader, Peter S. |
|
| 245 | 1 | 0 |
_aCustomer centricity : _bfocus on the right customers for strategic advantage / _cPeter Fader |
| 246 | 3 | 4 | _aFocus on the right custumers for strategic advantaje. |
| 250 | _a3rd ed. | ||
| 260 |
_aUnited Kingdom : _bWharton School Press _c2020 |
||
| 300 |
_axxxi, 114 p. ; _c21 cm. |
||
| 490 | 0 | _aWharton executive essentials. | |
| 590 | _aCveAsig: 40390; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 7 |
_2lemb _aMarketing research. |
|
| 650 | 7 |
_2lemb _aInvestigación de mercados. |
|
| 942 | _cLIBRO | ||
| 999 |
_c255145 _d255144 |
||