| 000 | 00989nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920133253.0 | ||
| 008 | 231212s2016 sz abdofr 000 0 eng d | ||
| 020 | _a9783319306094 | ||
| 020 | _a9783319808499 | ||
| 020 | _a9783319306100 (Ebook) | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.1263 _bS33 2016 |
|
| 100 | 1 |
_aSaavedra, Claudio A. _931556 |
|
| 245 | 1 | 4 |
_aThe marketing challenge for industrial companies : _badvanced concepts and practices / _cClaudio A. Saavedra |
| 260 |
_aSwitzerland : _bSpringer, _c2016 |
||
| 300 |
_axxv, 423 p. : _bil. col. mapas, gráficas, fots. ; _c25 cm. |
||
| 490 | 0 | _aManagement for professionals | |
| 504 | _aIncluye referencias bibliográficas | ||
| 590 | _aCveAsig: 40398; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS | ||
| 650 | 4 | _aMarketing industrial | |
| 650 | 4 | _aMarketing multinivel | |
| 650 | 4 | _aMarketing industrial: estudios de casos | |
| 942 | _cLIBRO | ||
| 999 |
_c255178 _d255177 |
||