| 000 | 00873nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920133413.0 | ||
| 008 | 231213s2018 uk a fr 001 0 eng d | ||
| 020 | _a9780749481063 | ||
| 020 | _a9780749481070 | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.1263 _bT39 2018 |
|
| 100 | 1 |
_931633 _aTaylor, Heidi _c(Marketing consultant) |
|
| 245 | 1 | 0 |
_aB2B marketing strategy : _bdifferentiate, develop and deliver lasting customer engagement / _cHeidi Taylor |
| 260 |
_aLondon, UK : _bKogan Page. _c2018 |
||
| 300 |
_axi, 200 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 590 | _aCveAsig: 40398; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS | ||
| 650 | 4 | _aMarketing industrial | |
| 650 | 4 | _aMarketing multinivel | |
| 650 | 4 | _aTelemercadeo | |
| 942 | _cLIBRO | ||
| 999 |
_c255181 _d255180 |
||