| 000 | 01382nam a22003377a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920133449.0 | ||
| 008 | 240502s2018 xxu frb 000 0 eng d | ||
| 020 | _a9783947897032 (Hardcover) | ||
| 020 | _a9783947897001 (Softcover) | ||
| 020 | _a9783947897018 (eBook : Kindle) | ||
| 020 | _a9783947897025 (eBook : Other) | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415 _bH882 2018 |
|
| 100 | 1 |
_934042 _aHusemann-Kopetzky, Markus |
|
| 245 | 1 | 0 |
_aHandbook on the psychology of pricing : _b100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know / _cMarkus Husemann-Kopetzky |
| 250 | _a1st ed. | ||
| 260 |
_a[United States of America] : _bPricing School Press, _c2018 |
||
| 300 |
_a185 p. ; _c23 cm. |
||
| 500 | _aCubierta: Dr. Markus Husemann-Kopetzky is one of the most important pricing influencers in Europe. Pol Vanaerde, President of EPP- European pricing platform. | ||
| 500 | _aCubierta: Free updates, regular updates in the exclusive reader´s area included. | ||
| 504 | _aIncluye referencias bibliográficas. | ||
| 590 | _aCveAsig: 40369; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS | ||
| 650 | 0 | _aPricing. | |
| 650 | 0 |
_aPricing _xPsychological aspects. |
|
| 650 | 7 |
_2lemb _aPrecios. |
|
| 650 | 4 |
_aPrecios _xAspectos psicológicos. |
|
| 942 | _cLIBRO | ||
| 999 |
_c255182 _d255181 |
||