| 000 | 00867nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920142511.0 | ||
| 008 | 231211s2019 uk gr 2 00| 0 eng d | ||
| 020 | _a9781789904208 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.125 _bH35 2019 |
|
| 245 | 0 | 0 |
_aHandbook of marketing analytics : _bmethods and applications in marketing management, public policy, and litigation support / _cNatalie Mizik, Dominique M. Hanssens |
| 260 |
_aCheltenham, UK _bEdward Elgar Publishing, _c2019 |
||
| 300 |
_a687 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas. | ||
| 590 | _aCveAsig: 40401; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS | ||
| 650 | 4 |
_aMarketing _xprocesamiento de datos |
|
| 700 | 1 |
_931521 _aMizik, Natalie _eed. |
|
| 700 | 1 |
_931523 _aHanssens, Dominique M. |
|
| 942 | _cLIBRO | ||
| 999 |
_c255219 _d255218 |
||