| 000 | 00817nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240917155820.0 | ||
| 008 | 240515s2016 maua fr 001 0 eng d | ||
| 020 | _a0133856461 | ||
| 020 | _a9780133856460 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.13 _bK68 2016 |
|
| 100 | 1 |
_91962 _aKotler, Philip |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller |
| 250 | _a15th ed. | ||
| 260 |
_aBoston, Massachusetts : _bPearson Education, _c2016 |
||
| 300 |
_axxii, 692 p. : _bil. (principalmente col.) ; _c29 cm. |
||
| 500 | _aIncluye índice. | ||
| 650 | 7 |
_2lemb _aAdministración de mercadeo. |
|
| 650 | 7 |
_2lemb _aComercio. |
|
| 650 | 0 | _aMarketing management. | |
| 650 | 0 | _aCommerce. | |
| 700 | 1 |
_93263 _aKeller, Kevin Lane, _d1956- _ecoaut. |
|
| 942 | _cLIBRO | ||
| 999 |
_c255415 _d255414 |
||