000			01771cam a2200265 i 4500
001			20758753
003			MX-MeUAM
005			20231026124026.0
008			181119s2020 caua 001 0 eng c
020			_a9780399578120 _q(trade paperback)
020			_a9781984859594 _q(trade paperback)
020			_z9780399578137 _q(eBook)
040			_bspa _cMX-MeUAM _dMX-MeUAM
050		4	_aNK3603 _bB37 2020
100	1		_aBarber, Ken, _d1972-
245	1	0	_aHouse Industries lettering manual / _cKen Barber.
260			_aNew York: _bWatson Guptill, _c2020.
300			_aix, 195 p. : _bil. ; _c29 cm
504			_aIncluye referencias bibliográficas e índice.
505	0		_aLeettering basics. Read this book -- Letter-making methods -- Uses and advantages of lettering -- Requirements of successful lettering -- The lettering process -- The anatomy of letterforms -- Lettering models -- The power of observation -- The letterer's toolbox -- Lettering technique. Drawing methods -- Sketching techniques -- Color: the most important factor -- Optical effects -- Modifying letterforms -- Composition -- Putting it into practice -- Production -- Leettering models. Serif styles: ad roman, modern, slab serif -- Sans serif styles: ad gothic -- Script styles: roundhand -- Brush styles: brush script, brush roman -- A few parting words.
520			_a"A practical and highly visual guide to hand-lettering from renowned design studio House Industries, covering the history, methods, and foundational techniques of lettering, featuring case studies and typographical models of a range of lettering categories including serifs, sans serifs, and brush and script styles"-- _cProvided by publisher.
650		0	_aLettering _xTechnique.
650		0	_aAlphabets.
942			_cLIBRO
999			_c258176 _d258175