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003 | MX-MeUAM | ||
005 | 20231113111805.0 | ||
008 | 231113s2023 maua frb 001 0 eng d | ||
020 | _a9780357718803 | ||
020 | _a0357718801 | ||
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_aUKMGB _bspa _cUKMGB _dOCLCO _dVXI _dYDXCP _dOCLCA _dVMY _dOCLCA _dOCLCF _dOCLCQ _dDLC _dMX-MeUAM |
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050 | 4 |
_aHD62.7 _bS53 2023 |
|
245 | 0 | 0 |
_aSmall business management : _blaunching & growing entrepreneurial ventures / _cJustin G. Longenecker ... [et al.] |
250 | _a20th. ed. | ||
260 |
_aBoston, MA : _bCengage, _c2023. |
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300 |
_axxiii, 712 p. : _bil. (principalmente col.) ; _c28 cm. |
||
504 | _aIncluye referencias bibliográficas e índice. | ||
505 | 0 | _aPart 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business. | |
505 | 0 | _aPart 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business. | |
505 | 0 | _aPart 3. Developing the new venture business plan. | |
505 | 0 | _aPart 4. Focusing on the customer : marketing growth strategies: | |
505 | 0 | _aPart 5. Managing growth in the small business. | |
650 | 7 |
_aMicroempresas _xAdministración. _2lemb |
|
700 | 1 |
_aLongenecker, Justin G. _q(Justin Gooderl), _d1917-2005 _ecoaut. _931011 |
|
942 | _cLIBRO | ||
999 |
_c258358 _d258357 |