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050 4 _aHD62.7
_bS53 2023
245 0 0 _aSmall business management :
_blaunching & growing entrepreneurial ventures /
_cJustin G. Longenecker ... [et al.]
250 _a20th. ed.
260 _aBoston, MA :
_bCengage,
_c2023.
300 _axxiii, 712 p. :
_bil. (principalmente col.) ;
_c28 cm.
504 _aIncluye referencias bibliográficas e índice.
505 0 _aPart 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.
505 0 _aPart 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.
505 0 _aPart 3. Developing the new venture business plan.
505 0 _aPart 4. Focusing on the customer : marketing growth strategies:
505 0 _aPart 5. Managing growth in the small business.
650 7 _aMicroempresas
_xAdministración.
_2lemb
700 1 _aLongenecker, Justin G.
_q(Justin Gooderl),
_d1917-2005
_ecoaut.
_931011
942 _cLIBRO
999 _c258358
_d258357