| 000 | 00997 a2200301 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920172917.0 | ||
| 008 | 231208b uk a fr 001 0 eng d | ||
| 020 | _a9781398610088 | ||
| 020 | _a9781398610095 (Ebook) | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.1255 _bR63 2023 |
|
| 100 | 1 |
_aRodriguez, Miri _931469 |
|
| 245 | 1 | 0 |
_aBrand storytelling : _bput customers at the heart of your brand story / _cMiri Rodriguez |
| 260 |
_aLondon : _bKogan Page, _c2023 |
||
| 300 |
_axviii, 238 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 40389; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 7 |
_2lemb _aRelaciones con los clientes. |
|
| 650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
| 650 | 4 | _aProductos de marca. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aCustomer relations. | |
| 942 | _cLIBRO | ||
| 999 |
_c258655 _d258654 |
||