| 000 | 00981 a2200313 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920172857.0 | ||
| 008 | 231208s2022 nyua fr 001 0deng d | ||
| 020 | _a9781398602502 | ||
| 020 | _a9781398602519 (Ebook) | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5823 _bY34 2022 |
|
| 100 | 1 |
_aYakob, Faris _931474 |
|
| 245 | 1 | 0 |
_aPaid attention : _binnovative advertising for a digital world / _cFaris Yakob |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York, NY. : _bKogan Page, _c2022 |
||
| 300 |
_axii, 227 p. : _bil. ; _c24 cm. |
||
| 500 | _aCubierta: Online resources. | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 40381; 40384; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 7 |
_2lemb _aComercio electrónico. |
|
| 650 | 7 |
_2lemb _aPublicidad. |
|
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aElectronic commerce. | |
| 942 | _cLIBRO | ||
| 999 |
_c258656 _d258655 |
||