| 000 | 01060 a2200313 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920172734.0 | ||
| 008 | 231211s2016 ge a fr 001 0deng d | ||
| 020 | _a9783319373058 | ||
| 020 | _a9783319219905 (Ebook) | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.1265 _bV352 2016 |
|
| 100 | 1 |
_aVan Looy, Amy, _d1978- _931551 |
|
| 245 | 1 | 0 |
_aSocial media management : _btechnologies and strategies for creating business value / _cAmy Van Looy |
| 260 |
_aCham : _bSpringer, _c2016 |
||
| 300 |
_axix, 250 p. : _bil. ; _c24 cm. |
||
| 490 | 0 | _aSpringer texts in business and economics | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 39130; | ||
| 590 | _aProgEdu: 15001; 17001; | ||
| 590 | _aAresCon: SALUD; | ||
| 650 | 4 | _aMedios sociales. | |
| 650 | 4 | _aMercadotecnia por Internet. | |
| 650 | 4 |
_aNegocios _xRecursos en redes de computación. |
|
| 650 | 0 | _aSocial media. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aBusiness _xComputer network resources. |
|
| 942 | _cLIBRO | ||
| 999 |
_c258659 _d258658 |
||