| 000 | 00840 a2200253 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920172624.0 | ||
| 008 | 231213s2021 njua fr 001 0 eng d | ||
| 020 | _a9781119716310 | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.2 _bM232 2021 |
|
| 100 | 1 |
_aMcDaniel, Carl, _cJr., _d1941- _94660 |
|
| 245 | 1 | 0 |
_aMarketing research : _busing analytics to develop market insights / _cCarl McDaniel, Jr., Roger Gates |
| 260 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _c2021 |
||
| 300 |
_axvii, 365 p. : _bil. ; _c26 cm. |
||
| 500 | _aIncluye índice. | ||
| 590 | _aCveAsig: 40372; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 4 | _2Investigación de mercado. | |
| 700 | 1 |
_aGates, Roger, _d1942- _ecoaut. _916749 |
|
| 942 | _cLIBRO | ||
| 999 |
_c258663 _d258662 |
||