| 000 | 00900 a2200289 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240506103225.0 | ||
| 008 | 220610s2023 caua frb 001 0 eng d | ||
| 020 | _a1526494418 (pbk) | ||
| 020 | _a9781526494412 (pbk) | ||
| 020 | _a1526494426 (hardcover) | ||
| 020 | _a9781526494429 (hardcover) | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5416.5 _bS24 2023 |
|
| 100 | 1 |
_aSchindler, Robert _q(Robert M.), |
|
| 245 | 1 | 0 |
_aPricing strategies : _bharvesting product value / _cRobert M. Schindler |
| 250 | _a2nd ed. | ||
| 260 |
_aLos Angeles, California : _bSAGE, _c2023 |
||
| 300 |
_axii, 408 p. : _bil. (principalmente col.) ; _c25 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aPricing. | |
| 650 | 0 |
_aPrix _xFixation. |
|
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_2lemb _aPrecios. |
|
| 650 | 7 |
_2lemb _aPremio _xFijación. |
|
| 942 | _cLIBRO | ||
| 999 |
_c258754 _d258753 |
||