000 | 00739 a2200241 4500 | ||
---|---|---|---|
003 | MX-MeUAM | ||
005 | 20240419102030.0 | ||
008 | 240419r2014 nyua f 000 0 eng d | ||
020 | _a9781119888765 | ||
040 |
_bspa _cMX-MeUAM |
||
050 | 4 |
_aHF1416 _bK68 2013 |
|
100 | 1 |
_aKotabe, Masaaki _933700 |
|
245 | 1 | 0 |
_aGlobal marketing management / _nMasaaki Kotabe, Kristiaan Helsen |
250 | _a5th ed. | ||
260 |
_aNew York : _bWiley, _c2010 |
||
300 |
_axxxiv, 727 p. : _bil. ; _c25 cm. |
||
650 | 7 |
_2lemb _aInternational companies. |
|
650 | 7 |
_2lemb _aExport market. |
|
650 | 7 |
_2lemb _aEmpresas internacionales. |
|
650 | 7 |
_2lemb _aMercado de exportación. |
|
700 | 1 |
_933702 _aHelsen, Kristiaan _ecoaut. |
|
942 | _cLIBRO | ||
999 |
_c258780 _d258779 |