| 000 | 00739 a2200241 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240419102030.0 | ||
| 008 | 240419r2014 nyua f 000 0 eng d | ||
| 020 | _a9781119888765 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF1416 _bK68 2013 |
|
| 100 | 1 |
_aKotabe, Masaaki _933700 |
|
| 245 | 1 | 0 |
_aGlobal marketing management / _nMasaaki Kotabe, Kristiaan Helsen |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bWiley, _c2010 |
||
| 300 |
_axxxiv, 727 p. : _bil. ; _c25 cm. |
||
| 650 | 7 |
_2lemb _aInternational companies. |
|
| 650 | 7 |
_2lemb _aExport market. |
|
| 650 | 7 |
_2lemb _aEmpresas internacionales. |
|
| 650 | 7 |
_2lemb _aMercado de exportación. |
|
| 700 | 1 |
_933702 _aHelsen, Kristiaan _ecoaut. |
|
| 942 | _cLIBRO | ||
| 999 |
_c258780 _d258779 |
||