| 000 | 01139 a2200337 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240920163316.0 | ||
| 008 | 240415s2023 enka frb 001 0 eng d | ||
| 020 | _a9780367444013 (hbk) | ||
| 020 | _a9780367444754 (pbk) | ||
| 020 | _a9781003009498 (ebk) | ||
| 020 | _a9781000610949 (epub) | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.1265 _bC432 2023 |
|
| 100 | 1 |
_aChaffey, Dave, _d1963- |
|
| 245 | 1 | 0 |
_aDigital marketing excellence : _bplanning, optimizing and integrating online marketing / _cDave Chaffey, PR Smith |
| 250 | _a6th ed. | ||
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2023 |
||
| 300 |
_axxxvi, 638 p. : _bil. ; _c25 cm. |
||
| 490 | 0 | _aBusiness & management. | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 40021; | ||
| 590 | _aProgEdu: 7008; 33216; 29009; | ||
| 590 | _aAresCon: INGENIERÍA.TECNOLOGÍA; | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 4 | _aMarketing en Internet. | |
| 650 | 4 | _aPlanificación estratégica. | |
| 700 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- _ecoaut. |
|
| 942 | _cLIBRO | ||
| 999 |
_c258963 _d258962 |
||