| 000 | 00959 a2200289 4500 | ||
|---|---|---|---|
| 001 | 18326500 | ||
| 003 | MX-MeUAM | ||
| 005 | 20240216105443.0 | ||
| 008 | 240216s2016 maua frb 001 0 eng d | ||
| 020 | _a1285860160 | ||
| 020 | _a9781285860169 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415 _bL356 2016 |
|
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMKTG9 / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel |
| 246 | 1 | 4 |
_aMKTG : _bprinciples of marketing |
| 260 |
_aBoston, MA : _bCengage Learning, _c2016 |
||
| 300 |
_aviii, 423, [48] p. : _bil. ; _c28 cm. |
||
| 500 | _aCubierta: Student edition 9. | ||
| 500 | _aCubierta: Online resources: Interactive reading, studybits, flashcards, quizzing. | ||
| 504 | _aIncluye referencias bibliográficas (p. 395-409) e índice. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_2lemb _aMarketing. |
|
| 700 | 1 |
_aHair, Joseph F. _ecoaut. |
|
| 700 | 1 |
_aMcDaniel, Carl, _cJr., _d1941- _ecoaut. |
|
| 942 | _cLIBRO | ||
| 999 |
_c259029 _d259028 |
||