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003			MX-MeUAM
005			20231211103826.0
008			190912s2020 nyu b 001 0 eng
020			_a9780367351113
020			_a9780367351120
020			_z9780429329807
040			_aDLC _bspa _cDLC _erda _dDLC _dMX-MeUAM
041	1		_aeng _hfre
050		4	_aP99 _bH4213 2020
100	1		_aHébert, Louis, _d1961- _eauthor. _931510
245	1	3	_aAn introduction to applied semiotics : _btools for text and image analysis / _cLouis Hébert ; translated from French by Julie Tabler.
250			_a1st ed.
260			_aNew York : _bRoutledge, _c2020
300			_axi, 289 p.; _c26 cm
504			_aIncludes bibliographical references and index.
520			_a"An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"-- _cProvided by publisher.
546			_aTranslated from French.
650		7	_aFilología. _2lemb
650		7	_aSemiótica. _2lemb
700	1		_aTabler, Julie, _etr.
942			_cLIBRO
999			_c259228 _d259227