000 | 02216cam a2200313 i 4500 | ||
---|---|---|---|
001 | 21202965 | ||
003 | MX-MeUAM | ||
005 | 20231211103826.0 | ||
008 | 190912s2020 nyu b 001 0 eng | ||
020 | _a9780367351113 | ||
020 | _a9780367351120 | ||
020 | _z9780429329807 | ||
040 |
_aDLC _bspa _cDLC _erda _dDLC _dMX-MeUAM |
||
041 | 1 |
_aeng _hfre |
|
050 | 4 |
_aP99 _bH4213 2020 |
|
100 | 1 |
_aHébert, Louis, _d1961- _eauthor. _931510 |
|
245 | 1 | 3 |
_aAn introduction to applied semiotics : _btools for text and image analysis / _cLouis Hébert ; translated from French by Julie Tabler. |
250 | _a1st ed. | ||
260 |
_aNew York : _bRoutledge, _c2020 |
||
300 |
_axi, 289 p.; _c26 cm |
||
504 | _aIncludes bibliographical references and index. | ||
520 |
_a"An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"-- _cProvided by publisher. |
||
546 | _aTranslated from French. | ||
650 | 7 |
_aFilología. _2lemb |
|
650 | 7 |
_aSemiótica. _2lemb |
|
700 | 1 |
_aTabler, Julie, _etr. |
|
942 | _cLIBRO | ||
999 |
_c259228 _d259227 |