000			01395cam a22002897i 4500
001			20793633
003			MX-MeUAM
005			20231212084306.0
008			231212s2018 enk b 001 0 eng d
020			_a9781780174501 (pbk.)
020			_a1780174500
020			_z9781780174525 (ePub ebook)
020			_z9781780174518 (PDF ebook)
020			_z9781780174532 (Kindle ebook)
040			_aUKMGB _bspa _cUKMGB _dOCLCO _dNZLEP _dOCLCF _dUKMGB _dKGSCL _dDLC _dMX-MeUAM
050		4	_aPN4557 _bM37 2018
100	1		_aMarshall, Carrie _931558
245	1	0	_aWriting for social media / _cCarrie Marshall.
260			_aLondon : _bBCS, _c2018.
300			_axi, 74 p ; _c20 cm.
504			_aIncluye referencias bibliográficas e índice.
520			_aEngaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience and how to use social media tools.
650		7	_aComunicación _xAspectos sociales. _2lemb
650		4	_aAutoría en línea.
650		7	_aMercadeo por internet. _2lemb
942			_cLIBRO
999			_c259259 _d259258