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020 _a9783031123825
_9978-3-031-12382-5
050 4 _aQ334-342
050 4 _aTA347.A78
072 7 _aUYQ
_2bicssc
072 7 _aCOM004000
_2bisacsh
072 7 _aUYQ
_2thema
082 0 4 _a006.3
_223
245 1 4 _aThe Effect of Information Technology on Business and Marketing Intelligence Systems
_h[electronic resource] /
_cedited by Muhammad Alshurideh, Barween Hikmat Al Kurdi, Ra'ed Masa'deh, Haitham M. Alzoubi, Said Salloum.
250 _a1st ed. 2023.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2023.
300 _aXXIV, 2580 p. 427 illus., 310 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aStudies in Computational Intelligence,
_x1860-9503 ;
_v1056
500 _aAcceso multiusuario
505 0 _aAssessment of the Perception of Usage of Facebook as a Business Tool in SMEs through the Technological Acceptance Model (TAM) and Structural Equation Modeling -- Interdependencies and Integration of Smart Buildings and Smart Cities: A Case of Dubai -- Strategic leadership and its role on implementing public policies in the government departments in Karak Governorate.
520 _aBusiness shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
541 _fUABC ;
_cPerpetuidad
650 0 _aArtificial intelligence.
650 0 _aComputational intelligence.
650 0 _aBusiness information services.
650 0 _aEngineering
_xData processing.
650 1 4 _aArtificial Intelligence.
650 2 4 _aComputational Intelligence.
650 2 4 _aBusiness Information Systems.
650 2 4 _aData Engineering.
700 1 _aAlshurideh, Muhammad.
_eeditor.
_0(orcid)0000-0002-7336-381X
_1https://orcid.org/0000-0002-7336-381X
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aAl Kurdi, Barween Hikmat.
_eeditor.
_0(orcid)0000-0002-0825-4617
_1https://orcid.org/0000-0002-0825-4617
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aMasa'deh, Ra'ed.
_eeditor.
_0(orcid)0000-0002-9070-3732
_1https://orcid.org/0000-0002-9070-3732
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aAlzoubi, Haitham M.
_eeditor.
_0(orcid)0000-0003-3178-4007
_1https://orcid.org/0000-0003-3178-4007
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aSalloum, Said.
_eeditor.
_0(orcid)0000-0002-6073-3981
_1https://orcid.org/0000-0002-6073-3981
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031123818
776 0 8 _iPrinted edition:
_z9783031123832
776 0 8 _iPrinted edition:
_z9783031123849
830 0 _aStudies in Computational Intelligence,
_x1860-9503 ;
_v1056
856 4 0 _zLibro electrónico
_uhttp://libcon.rec.uabc.mx:2048/login?url=https://doi.org/10.1007/978-3-031-12382-5
912 _aZDB-2-ENG
912 _aZDB-2-SXE
942 _cLIBRO_ELEC
999 _c260704
_d260703