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001 | 978-3-031-12382-5 | ||
003 | DE-He213 | ||
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007 | cr nn 008mamaa | ||
008 | 230208s2023 sz | s |||| 0|eng d | ||
020 |
_a9783031123825 _9978-3-031-12382-5 |
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050 | 4 | _aQ334-342 | |
050 | 4 | _aTA347.A78 | |
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_aThe Effect of Information Technology on Business and Marketing Intelligence Systems _h[electronic resource] / _cedited by Muhammad Alshurideh, Barween Hikmat Al Kurdi, Ra'ed Masa'deh, Haitham M. Alzoubi, Said Salloum. |
250 | _a1st ed. 2023. | ||
264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2023. |
|
300 |
_aXXIV, 2580 p. 427 illus., 310 illus. in color. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
||
490 | 1 |
_aStudies in Computational Intelligence, _x1860-9503 ; _v1056 |
|
500 | _aAcceso multiusuario | ||
505 | 0 | _aAssessment of the Perception of Usage of Facebook as a Business Tool in SMEs through the Technological Acceptance Model (TAM) and Structural Equation Modeling -- Interdependencies and Integration of Smart Buildings and Smart Cities: A Case of Dubai -- Strategic leadership and its role on implementing public policies in the government departments in Karak Governorate. | |
520 | _aBusiness shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding. | ||
541 |
_fUABC ; _cPerpetuidad |
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650 | 0 | _aArtificial intelligence. | |
650 | 0 | _aComputational intelligence. | |
650 | 0 | _aBusiness information services. | |
650 | 0 |
_aEngineering _xData processing. |
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650 | 1 | 4 | _aArtificial Intelligence. |
650 | 2 | 4 | _aComputational Intelligence. |
650 | 2 | 4 | _aBusiness Information Systems. |
650 | 2 | 4 | _aData Engineering. |
700 | 1 |
_aAlshurideh, Muhammad. _eeditor. _0(orcid)0000-0002-7336-381X _1https://orcid.org/0000-0002-7336-381X _4edt _4http://id.loc.gov/vocabulary/relators/edt |
|
700 | 1 |
_aAl Kurdi, Barween Hikmat. _eeditor. _0(orcid)0000-0002-0825-4617 _1https://orcid.org/0000-0002-0825-4617 _4edt _4http://id.loc.gov/vocabulary/relators/edt |
|
700 | 1 |
_aMasa'deh, Ra'ed. _eeditor. _0(orcid)0000-0002-9070-3732 _1https://orcid.org/0000-0002-9070-3732 _4edt _4http://id.loc.gov/vocabulary/relators/edt |
|
700 | 1 |
_aAlzoubi, Haitham M. _eeditor. _0(orcid)0000-0003-3178-4007 _1https://orcid.org/0000-0003-3178-4007 _4edt _4http://id.loc.gov/vocabulary/relators/edt |
|
700 | 1 |
_aSalloum, Said. _eeditor. _0(orcid)0000-0002-6073-3981 _1https://orcid.org/0000-0002-6073-3981 _4edt _4http://id.loc.gov/vocabulary/relators/edt |
|
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer Nature eBook | |
776 | 0 | 8 |
_iPrinted edition: _z9783031123818 |
776 | 0 | 8 |
_iPrinted edition: _z9783031123832 |
776 | 0 | 8 |
_iPrinted edition: _z9783031123849 |
830 | 0 |
_aStudies in Computational Intelligence, _x1860-9503 ; _v1056 |
|
856 | 4 | 0 |
_zLibro electrónico _uhttp://libcon.rec.uabc.mx:2048/login?url=https://doi.org/10.1007/978-3-031-12382-5 |
912 | _aZDB-2-ENG | ||
912 | _aZDB-2-SXE | ||
942 | _cLIBRO_ELEC | ||
999 |
_c260704 _d260703 |