| 000 | 00981 a2200289 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240709100749.0 | ||
| 008 | 240709s2019 mx a 000 0 spa d | ||
| 020 | _a9786079380915 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF5415 _bK6818 2019 |
|
| 100 | 1 |
_aKotler, Philip _91962 |
|
| 245 | 1 | 0 |
_aMarketing 4.0 : _btransforma tu estrategia para atraer al consumidor digital / _cPhilip Kotler, Hermawan Kartajaya, Ivan Setiawan ; traducción, María de Ancos |
| 250 | _a1a ed. | ||
| 260 |
_aMéxico : _bLID Mexicana, _c2023 |
||
| 300 |
_a199 p. : _bil. ; _c22 cm. |
||
| 500 | _aTraducción de: Marketing 4.0. | ||
| 650 | 4 | _aMarketing. | |
| 650 | 7 |
_2lemb _aMercadeo. |
|
| 650 | 4 | _aInvestigación de mercados. | |
| 700 | 1 |
_920321 _aKartajaya, Hermawan, _d1947- _ecoaut. _tOn marketing |
|
| 700 | 1 |
_935198 _aSetiawan, Ivan _ecoaut. |
|
| 700 | 1 |
_932528 _aAncos, María _etr. |
|
| 942 | _cLIBRO | ||
| 999 |
_c265260 _d265259 |
||