| 000 | 00938 a2200277 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240917155921.0 | ||
| 008 | 240411s2021 sp a gr 000 0 spa d | ||
| 020 | _a9786078704408 | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF5415 _bK68218 2021 |
|
| 100 | 1 |
_aKotler, Philip _91962 |
|
| 245 | 1 | 0 |
_aMarketing 5.0 / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan ; traducción, Cecilia González Godino |
| 250 | _a1a ed. | ||
| 260 |
_aCiudad de México : _bLID Mexicana, _c2023 |
||
| 300 |
_a236 p. : _bil. ; _c22 cm. |
||
| 500 | _aTraduccción de: Marketing 5.0. | ||
| 500 | _aCon casos de éxito de empresas en México. | ||
| 650 | 4 | _aMercadotecnia. | |
| 700 | 1 |
_920321 _aKartajaya, Hermawan, _d1947- _t _ecoaut. |
|
| 700 | 1 |
_920322 _aSetiawan, Iwan _ecoaut. |
|
| 700 | 1 |
_932980 _aGonzález Godino, Cecilia _etr. |
|
| 942 | _cLIBRO | ||
| 999 |
_c265261 _d265260 |
||