| 000 | 00916nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20240527134727.0 | ||
| 008 | 240527s2022 xxkado fr 001 0 eng d | ||
| 020 | _a129241121X | ||
| 020 | _a9781292411217 | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
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| 050 | 4 |
_aHF5823 _bC56 2022 |
|
| 100 | 1 |
_934547 _aClow, Kenneth E. |
|
| 245 | 1 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
|
| 250 | _a9a ed. global edition | ||
| 260 |
_aUnited Kingdom : _bPearson Education, _c2022 |
||
| 300 |
_a469 p. : _bil. col., gráficas, fots. ; _c28 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 650 | 7 |
_aPublicidad _2lemb |
|
| 650 | 4 | _aPublicidad: manuales, manuales, etc. | |
| 650 | 7 |
_aPublicidad Industrial _2lemb |
|
| 650 | 4 | _aPublicidad: investigación | |
| 700 | 1 |
_934548 _aBaack, Donald _ecoaut. |
|
| 942 | _cLIBRO | ||
| 999 |
_c267508 _d267507 |
||