| 000 | 00911cam a2200265 i 4500 | ||
|---|---|---|---|
| 001 | 20062585 | ||
| 003 | MX-MeUAM | ||
| 005 | 20240917125428.0 | ||
| 008 | 211213s2024 mduao fr 001 0 eng d | ||
| 020 | _a9781538176320 | ||
| 020 | _a9781538176337 | ||
| 020 | _a9781538176344 (Ebook) | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.123 _bB54 2024 |
|
| 100 | 1 |
_aBlakeman, Robyn, _d1958- _934557 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communication : _bcreative strategy from idea to implementation / _cRobyn Blakeman |
| 250 | _a4a ed. | ||
| 260 |
_aLanham, Maryland : _bRowman & Littlefield, _c2024 |
||
| 300 |
_ax, 382 p. : _bil., fots. ; _c26 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 | _aComunicación en marketing | |
| 650 | 4 |
_aMarketing _xAspectos psicológicos |
|
| 650 | 4 | _aComunicación en marketing: estudios transculturales | |
| 942 | _cLIBRO | ||
| 999 |
_c267512 _d267511 |
||