| 000 | 00893nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | MX-MeUAM | ||
| 005 | 20250807060503.0 | ||
| 008 | 250806s2024 maua frb 001 0 eng d | ||
| 020 | _a9780357721292 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.32 _bH69 2024 |
|
| 100 | 1 |
_aHoyer, Wayne D. _96262 |
|
| 245 | 1 | 0 |
_aConsumer behaviour / _cWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, MA : _bCengage Learning, _c2024 |
||
| 300 |
_axviii, 536 p. : _bil. ; _c28 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 40351; | ||
| 590 | _aProgEdu: 10002; 40006; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 0 | _aConsumer behaviour. | |
| 650 | 7 |
_2lemb _aComportamiento del consumidor. |
|
| 700 | 1 |
_aMacInnis, Deborah J. _ecoaut. _96261 |
|
| 700 | 1 |
_aPieters, Rik _ecoaut. _96259 |
|
| 942 | _cLIBRO | ||
| 999 |
_c271487 _d271486 |
||