| 000 | 00760 a2200241 4500 | ||
|---|---|---|---|
| 001 | 19328735 | ||
| 003 | MX-MeUAM | ||
| 005 | 20250424141659.0 | ||
| 008 | 161006s2017 us a gr 000 0 eng d | ||
| 020 | _a9781349949939 | ||
| 020 | _a1349949930 | ||
| 020 | _z9781349949946 | ||
| 040 |
_bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHD69.B7 _bS74 2017 |
|
| 100 | 1 | _aSteenkamp, Jan-Benedict E. M. | |
| 245 | 1 | 0 |
_aGlobal brand strategy : _bworld-wise marketing in the age of branding / _cJan-Benedict Steenkamp. |
| 260 |
_aUnited States : _bPalgrave Macmillan, _c2017 |
||
| 300 |
_axxiv, 319 p. : _bil. ; _c22 cm. |
||
| 504 | _aIncluye referencias bibliográficas. | ||
| 650 | 4 |
_aBrand name products _xPlanning. |
|
| 650 | 4 |
_aBranding _xMarketing. |
|
| 942 | _cLIBRO | ||
| 999 |
_c272534 _d272533 |
||