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072 7 _aCOM018000
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072 7 _aUN
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082 0 4 _a620.00285
_223
245 1 0 _aAdvances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
_h[electronic resource] /
_cedited by Soumi Dutta, Álvaro Rocha, Pushan Kumar Dutta, Pronaya Bhattacharya, Ramanjeet Singh.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aVII, 440 p. 78 illus., 67 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aInformation Systems Engineering and Management,
_x3004-9598 ;
_v9
505 0 _a -- 1: Introduction to Influencer Marketing and Data Analytics. -- 2: The Evolution of Influencer Marketing. -- 3: From Word-of-Mouth to AI-Powered Engagement: The Dynamic Evolution of Influencer Marketing in the Digital Era. -- 4: Revolutionizing Influencer Marketing: Harnessing the Power of Data Analytics and Artificial Intelligence (AI). -- 5: Influencer Marketing Unleashed: Leveraging Data Analytics for Success. -- 6: Data analytics and AI for influencer marketing. -- 7: Interdisciplinary Data Analytics Transforming Influencer Marketing Strategies. -- 8: Influencer Marketing Evolution: Unveiling the Power of Data Analytics and AI for Strategic Campaign Ex-cellence. -- 9: Sustainability and Influencer Marketing: Measuring the Gap between Consumer Attitudes and Purchase Behavior. -- 10: An Audience Threshold in the Millions: Exploring Influencer Marketing Activations Online. -- 11: Metaverse: A New Frontier for Influencer Marketing. -- 12: Influencer Marketing on New Platforms and the Metaverse for Male Grooming Brands. -- 13: Impact of Influencer Marketing through Instagram among Youth: A Study. -- 14: E-commerce Platforms Extend Beyond Sell-ing... A Case Study on India. -- 15: Analyzing the Effectiveness of Influencer Campaigns in Driving Customer Acquisition and Retention: Perspectives from Unilever Pakistan. -- 16: Analysing the impact of hosting influencer giveaways on purchase intention of luxury items by Generation Z. -- 17: Innovative Fusion: Attention-Augmented Support Vector Machines for Superior Text Classification for Social Marketing. -- 18: Fuzzy Artificial Intelligence as a Technique to Find Relative Desirability for Fake Review Detection. -- 19: A Study on the Influence of Artificial Intelligence on Brain Plasticity with Reference to Consumer Behaviour and Workplace Dynamics. -- 20: Influential Asanas: An In-depth Study Exploring the Dynamics of Yoga Influencers. -- 21: Online User Choices Data Analytics and Privacy in Digital Marketing: Legal-Ethical Landscapes in the Digital- Futuristic Arena Projecting Multiple Layers of Artificial Intelligence and Blockchain. -- 22: The pinnacle of influence: unveiling the evolution, global dynamics, and multidisciplinary tapestry of social media influencer marketing (2016-2024).
520 _aIn the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition-it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.
541 _fUABC ;
_cPerpetuidad
650 0 _aEngineering
_xData processing.
650 0 _aComputational intelligence.
650 0 _aMarketing.
650 1 4 _aData Engineering.
650 2 4 _aComputational Intelligence.
650 2 4 _aMarketing.
700 1 _aDutta, Soumi.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aRocha, Álvaro.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aDutta, Pushan Kumar.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aBhattacharya, Pronaya.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aSingh, Ramanjeet.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031657269
776 0 8 _iPrinted edition:
_z9783031657283
776 0 8 _iPrinted edition:
_z9783031657290
830 0 _aInformation Systems Engineering and Management,
_x3004-9598 ;
_v9
856 4 0 _zLibro electrónico
_uhttp://libcon.rec.uabc.mx:2048/login?url=https://doi.org/10.1007/978-3-031-65727-6
912 _aZDB-2-INR
912 _aZDB-2-SXIT
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