| 000 | 01677nam#a2200301 4500 | ||
|---|---|---|---|
| 001 | 9781266312557 | ||
| 003 | VST | ||
| 005 | 20250520164240.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 230331s2023 eng d | ||
| 020 | _a9781266312557 | ||
| 040 |
_aVST _cVST _dVST |
||
| 100 | 1 |
_aPhilip Cateora; John Graham DO NOT USE; John Graham; Mary Gilly; Bruce Money _eautor |
|
| 245 | 1 | 0 | _aISE Ebook International Marketing |
| 250 | _a19a ed. | ||
| 260 | _aUnited Kingdom of Great Britain & Northern Ireland : | ||
| 264 | 1 |
_aUnited Kingdom of Great Britain & Northern Ireland : _bMcGraw-Hill Higher Education (International), _c2023 |
|
| 300 | _a1 recurso en línea | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 500 | _aAcceso multiusuario | ||
| 520 | _aPioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. | ||
| 541 |
_fUABC ; _cTemporal ; _d01/01/2025-12/31/2025. |
||
| 650 | 4 | _aBusiness & Economics/International/Marketing | |
| 856 | 4 | 0 |
_zLibro electrónico _uhttp://libcon.rec.uabc.mx:2048/login?url=https://resolver.vitalsource.com/9781266312557 |
| 942 | _cLIBRO_ELEC | ||
| 999 |
_c277500 _d277499 |
||