| 000 | 00780cam a2200253 4500 | ||
|---|---|---|---|
| 001 | u167543 | ||
| 003 | SIRSI | ||
| 008 | 931007b1988 a r spa | ||
| 020 | _a968-880-163-1 | ||
| 040 | _cMX-MeUAM | ||
| 041 | 1 | _aspa | |
| 050 | 4 |
_aHF5823 _bK5418 |
|
| 100 | 1 |
_aKleppner, Otto, _d1899-. |
|
| 245 | 1 | 0 |
_aManual de publicidad : _bOtto Kleppner's / _cThomas Russell, Glenn Verril ; tr. Jose Manuel Salazar Palacios ; rev. tec. Marcela Benassini Felix. |
| 260 |
_aMexico : _bPrentice-Hall, _c1988. |
||
| 300 |
_a3 v. ; _c 27 cm. |
||
| 500 | _aTr. de: Otto Kleppner's advertising procedure. | ||
| 504 | _aIncluye bibliografia. | ||
| 690 | _aPublicidad. | ||
| 700 | 1 |
_aRussell, Thomas, _d1941-. |
|
| 700 | 1 | _aVerrill, Glenn. | |
| 596 | _a8 | ||
| 942 | _cREFERENCIA | ||
| 999 |
_c31456 _d31456 |
||