| 000 | 00729cam a2200253 4500 | ||
|---|---|---|---|
| 001 | u169162 | ||
| 003 | SIRSI | ||
| 008 | 970408b1995 a r eng | ||
| 020 | _a0-8013-1437-2 | ||
| 040 | _cMX-MeUAM | ||
| 041 | 1 | _aeng | |
| 050 | 4 |
_aHM258 _bL68 1995 |
|
| 100 | 1 | _aLowery, Shearon. | |
| 245 | 1 | 0 |
_aMilestones in mass communication research : _bmedia effects /Shearon A. Lowery, Melvin L. de Fleur. |
| 250 | _a3a. | ||
| 260 |
_aWhite Plains, N. Y. : _bLongman, _c1995. |
||
| 300 |
_axv, 415 p. ; _c 24 cm. |
||
| 504 | _aIncluye bibliografia. | ||
| 690 | _aMedios publicitarios. | ||
| 690 | _aSociedad de masas. | ||
| 700 | 1 |
_aDe Fleur, Melvin L. (Melvin Lawrence), _d1923-. |
|
| 596 | _a8 | ||
| 942 | _cLIBRO | ||
| 999 |
_c32809 _d32809 |
||