| 000 | 00640cam a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c72231 _d72231 |
||
| 001 | u215254 | ||
| 003 | MX-MeUAM | ||
| 005 | 20220804153311.0 | ||
| 008 | 010612b1996 a r spa | ||
| 020 | _a9586005593 | ||
| 040 |
_cMX-MeUAM _bspa |
||
| 041 | 1 | _aspa | |
| 050 | 4 |
_aHF5438.5 _bB8718 1996 |
|
| 100 | 1 | _aBurnett, John J. | |
| 245 | 1 | 0 |
_aPromocion : _bconceptos y estrategias / _cJohn J. Burnett, Cecilia Avila de Baron. |
| 260 |
_aSantafe de Bogota, Col. : _bMcGraw-Hill, _c1996. |
||
| 300 |
_axiii, 410 p. ; _c 28 cm. |
||
| 500 | _aTraducido de: Promotion management. | ||
| 690 | _aVentas, Promocion de. | ||
| 942 | _cLIBRO | ||