| 000 | 00739cam a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c72567 _d72567 |
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| 001 | u215642 | ||
| 003 | MX-MeUAM | ||
| 005 | 20220804143431.0 | ||
| 008 | 010831b1996 r spa | ||
| 020 | _a8480862599 | ||
| 040 |
_cMX-MeUAM _bspa |
||
| 041 | 1 | _aspa | |
| 050 | 4 |
_aHF5415.13 _bP4818 1996 |
|
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aAdministracion del marketing : _bconocimiento y habilidades :texto analisis, casos planes / _cJ. Paul Peter, James H. Donelly ; tr. Andres E. Chenade Duran. |
| 260 |
_aMadrid : _bMcGraw-Hill, _c1996. |
||
| 300 |
_axv, 890 p. ; _c 24 cm. |
||
| 500 | _aTraducido de: Marketing management. | ||
| 690 |
_aMercadotecnia _xAdministracion. |
||
| 700 | 1 | _aDonelly, James H. | |
| 942 | _cLIBRO | ||